- There really isn't a simple solution for people seeking ads in non-traditional media
- The buyer-driven market is much better for advertising, as it allows for more automation
- The advertising industry is huge; a lot of people don't even know where to begin or how to deal with ad-sales reps
This works really well with both local media and national media. If you're a local business, narrow your information down locally, and local distributors will be able to find you.
Automation is another important aspect. An advertisers selects their tags, sets their price, and uploads their media. Depending on the tags selected, distributors can automatically have offers and counter-offers setup... Once the advertiser selects a listing, their media is automatically pushed to the distributor.
Hopefully we can save non-traditional advertising.